For software vendors
Build a clearer route to UK technology buyers.
The Software Licensing Company helps software vendors develop a focused proposition, create useful content and run agreed promotional activity for UK audiences. Vendor marketing is paid activity and is kept separate from independent procurement advice.
Discover
Understand your product, audience, market and campaign goal.
Position
Turn the proposition into a clear message for the right buyers.
Create
Develop the content, campaign assets and distribution plan.
Promote
Run agreed activity across the selected channels.
Measure
Review delivery, response and learning against the agreed scope.
Vendor Growth Programme
A structured programme for vendor visibility and demand generation.
Listings and featured placements, landing pages, buyer guides, campaign planning, enquiry capture, UK market-entry support and reporting - scoped in writing, clearly labelled as paid activity.
Campaign services
Choose the support your next market moment needs
Deliverables, distribution, lead volumes and results depend on agreed scope. No leads or sales are guaranteed.
Vendor Marketing
A coordinated marketing programme for software vendors seeking visibility with UK technology buyers.
Explore serviceLead Generation
Campaign activity designed to create relevant conversations within an agreed scope.
Explore serviceContent Marketing
Useful, audience-led content that makes a product easier to understand and evaluate.
Explore serviceSocial Media Marketing
Planned social activity that builds awareness around a clear proposition.
Explore serviceProduct Launch Campaigns
Launch planning, content and promotion for new products, editions or market moments.
Explore serviceWebinars and Virtual Events
Thoughtful virtual programmes that create space for education and conversation.
Explore serviceEmail and Newsletter Marketing
Permission-led email campaigns and newsletter placements for defined audiences.
Explore serviceUK Market Entry
Market-development support for vendors building a considered UK proposition.
Explore serviceThe partnership process
Discover. Position. Create. Promote. Measure.
Every vendor partnership starts with an agreed brief. We make the audience, proposition, content, channels, responsibilities and measurement approach explicit before promotion begins.
Important distinction
Vendor marketing is sponsored or paid promotional activity, agreed separately and labelled clearly. It does not change the independence of procurement and licensing advice.
Become a Vendor Partner